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Why Do Some Advertisers Believe That 90% Of Facebook Ad Clicks Are From Bots?
By : Eric Jackson Image via CrunchBase To listen to the Facebook (FB) earnings call last week, you would have thought that the management team passionately cares about their users’ experience and the...
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3 Shocking Social Media Stats That Will Amp Up Your Marketing
by Mike Lewis We recently uncovered some seriously shocking social media statistics – take this one for instance – it’s said that more than 600 million people who own a mobile phone don’t own a...
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In Upgrade, Google Adds to Model for Mobile Marketing
GOOGLE executives, declaring themselves pleased with the results of an unusual advertising initiative last year, are bringing out a Version 2.0, again teaming with agencies and marketers to try...
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3 Marketing Myths That Are Costing You Sales
Is your company approaching marketing and sales the right way? Misunderstanding In-Person Sales. Everyone knows a personal connection matters in sales– but few companies have grasped how technology...
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6 Key Marketing Do’s and Don’ts For Your Startup
Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will...
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Robert Downey Jr. reportedly signs with HTC for $12 million marketing blitz
HTC is preparing an extensive two-year marketing campaign featuring Iron Man star Robert Downey Jr, according to two sources who spoke to Bloomberg. The deal is said to be worth $12 million and will...
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3 Signs the Market Is Near a Top
We may be closer to a major market top than most investors think. That at least is the conclusion that emerged when I compared the current market environment to what prevailed at major market tops of...
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Secrets Of Successful Marketing Analytics Adoption
When Duke University’s Fuqua School of Business released its latest edition of The CMO Survey recently, it revealed a curious paradox. Some 500 U.S. chief marketing officers surveyed said they expect...
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Stock trading, buy your options now!
Are you involved in any way with the stock market? Maybe you’ve got some stocks. Maybe you manage your own portfolio. Maybe you have an account with an online brokerage. Maybe you even trade stocks and...
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